01/ 20/ 03 CowParade Auckland herd Waking Up to Their First Morning in the Heart of the City
An udderly mooving herd of cows was unveiled in Auckland yesterday and can now be seen strutting their hides at their first grazing stop, the American Express Viaduct Harbour.
Fourteen life-sized fibreglass cows make up the first herd, which includes Team Moo Zealands Secret Udder; Buzzy Beef, fashioned after the New Zealand icon, Buzzy Bee; Colin McCowhan, a cow that tributes the works of visionary New Zealand artist Colin McCahon, and distinctly Auckland cows Mooving Up and JAFA.
More than a dozen artists have collaborated to help design and paint the cows, including renowned father and son artists Dick and Otis Frizzell, architect Peter Townsend and young emerging artists including 13-year-old Hanne Nielsen.
In the next few weeks the herd will grow to more than 30 painted, costumed, festooned and whimsically transformed cows. They will graze on various streets around the CBD until April.
Organisers of CowParade Auckland, Heart of the City, say the event is a great public display of bovine art that locals, visitors and tourists to the city can enjoy.
"Cows will be grazing, lazing and gazing everywhere from the American Express Viaduct Harbour to Aotea Square. They may even be found perusing major Auckland events this summer," says Marketing Manager Liz Smith.
"This is the largest outdoor art event ever seen in this country."
At the conclusion of the parade in April, the cows will be sold at a charity auction with the net proceeds benefiting the charity Youthtown.
CowParade Auckland follows on the back of successful CowParades in cities around the world including New York, London, Chicago and Sydney.
CowParade is the world's largest public art event. Beginning in Zurich in 1998, the event is continually growing in size, quality and creativity. It's a chance for the city to come together to support art, culture and most importantly, charity.
After Zurich, CowParade mooved to Chicago (1999) and New York (2000) enjoying great success with more than 44 million people viewing the New York event. Oprah Winfrey even bought three cows at auction to graze on her ranch! Other cities to have hosted their own CowParade include Stamford - Connecticut, West Orange - New Jersey, Kansas City - Missouri, Houston - Texas, Las Vegas, Montevideo - Uruguay, Ventspils - Latvia, London and Sydney. This year its Auckland and Dublins turn!
CowParade Auckland represents an opportunity for local artists and businesses to work together on a very unique project. Companies adopt a cow for the duration of the project and select a design from an extensive portfolio of ideas submitted by New Zealand artists, or create their own.
Liz Smith, Marketing Manager, Heart of the City
Phone: 379 8000
For further information about getting involved in CowParade Auckland contact us at:
0800 UDDERS (0800 8333 77)
Or email us:
Check out our website:
or to find out more about CowParade around the world visit: