02/ 14/ 03 Auckland Cows Beef Up Support for Team New Zealand
Team New Zealand's most distinctive supporter is sure to draw some attention this weekend on the bow of the 60ft Ocean Vanity for the first
race of the America's Cup.
Team Moo Zealand, a life-size fibreglass cow complete with a "secret udder" shaped like a keel, was designed specifically for the NZ yachting syndicate as part of CowParade Auckland.
The shiny black cow, featuring red sock hooves and the signatures of all the Team NZ crew is being escorted out onto the course by CowParade organiser Heart of Auckland City.
"Team New Zealand loved the cow when we presented it to them. Designed by renowned architect Peter Townsend and Michael Revill it is a canvas of simplicity and ingenuity, two elements that we felt mirrored the spirit of Team NZ and their yacht," says Liz Smith, Marketing Manager of Heart of the City.
"Every bit of support helps, and so we felt Team Moo Zealand had to be out there."
Team Moo Zealand was officially unveiled to the public on 19 January 2003 to mark the official opening of CowParade Auckland, and in keeping with yachting tradition, the cow was "christened" with a bottle of milk by Team NZ Shore Manager, Roy Mason.
When Team Moo Zealand is not out supporting the team on the water, it can be found under the hull of KZ1, the yacht suspended outside the Maritime Museum in the Viaduct Basin. Team Moo Zealand is one of 15 other cows in the first herd of the Auckland CowParade now on display in the American Express Viaduct Harbour area. Other bovines include Buzzy Beef, fashioned
after the New Zealand icon, Buzzy Bee; Colin McCowhan, a cow that tributes the works of visionary New Zealand artist Colin McCahon, and distinctly Auckland cows Mooving Up and JAFA. A second herd of cows is due to be 'put
out to pasture' next weekend at Aotea Square.
The painted, costumed and whimsically transformed cows will be on parade until April this year when they will be sold at a charity auction with the net proceeds benefiting the charity Youthtown.
CowParade Auckland follows on the back of successful CowParades in cities around the world including New York, London, Chicago and Sydney, however this is the first time a cow has hit the open seas.
"We did have a cow in the fountain of New Yorks' Rockerfeller Centre but that's not really the same as having a seafaring bovine!" says Ron Fox, Vice President of CowParade Holdings United States. "It's great to see New
Zealand really taking the "bull by the horns" and hosting CowParade in true Kiwi style."
CowParade is the world's largest public art event. Beginning in Zurich in 1998, the event is continually growing in size, quality and creativity. It's a chance for the city to come together to support art, culture and most importantly, charity.
After Zurich, CowParade mooved to Chicago (1999) and New York (2000) enjoying great success with more than 44 million people viewing the New York event. Oprah Winfrey even bought three cows at auction to graze on her ranch! Other cities to have hosted their own CowParade include Stamford - Connecticut, West Orange - New Jersey, Kansas City - Missouri, Houston - Texas, Las Vegas, Montevideo - Uruguay, Ventspils - Latvia, London and Sydney. This year its Auckland and Dublins turn!
CowParade Auckland represents an opportunity for local artists and businesses to work together on a very unique project. Companies adopt a cow for the duration of the project and select a design from an extensive portfolio of ideas submitted by New Zealand artists, or create their own.
Liz Smith, Marketing Manager, Heart of the City
Phone: 379 8000
For further information about getting involved in CowParade Auckland contact us at:
0800 UDDERS (0800 8333 77)
Or email us:
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or to find out more about CowParade around the world visit: